Our target audience would be 15-25 year olds, the largest group of cinema-goers. Horror films have been very popular with the younger age groups since the 80's and this trend has been shown to continue to today, apparently due to the tension and adrenaline rush. To hold on to this audience we have kept many traditional horror conventions, for example the gory wounds and dark character. However due to the graphic nature of our film, it may receive an 18 rating from the BBFC which means technically some of our audience is cut off until it is released for home cinema which is much easier for someone under-age to access.
There are also some factors that only some of our audience or those from other audiences may understand. For example the title Animus is a reference to a part of the brain which only some of the 15-25 year olds may understand. This may also attract someone from an older audience, tempted by the idea of a clever psycholoical horror. The title therefore draws more people in without alienating people from our target audience who may not get the nod to th film's psychological element.
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