Evaluation Task 3: What kind of institution might distribute your media product and why?

Our film is a contemporary horror film, a genre which is very popular with today's audience. With the release of films like Paranormal Activity 4, Sinister and games such as Slender film distribution companies are taking a particular interest in horror films. I think the best distribution company for Animus would be Dimension Films. The brand is well known for its work on several  horror films that have gone on to be phenomenal successes as franchises. These include the Scream & Halloween franchises along with many other cult hits. It also distributes the Scary Movie franchise, a comic look at many of the company's biggest films. The parodying of elements from many of Dimension's movies actually increases publicity for the featured pieces, providing a subtle advertising ploy for the films long after they have been released.